Born and raised in Barcelona where he got his degrees in Marketing and Music Business, Alex worked for more than ten years as an Operations Coordinator, supplying the cruise ships that stopped at the port. He moved to San Diego in 2016, where he has worked in marketing for a real estate company, and as the creative person for a music non-profit organization.

Dealing with people from different backgrounds and cultures has been a common ingredient throughout his career. Alejandro is also a musician, a filmmaker, and a passionate traveler.